After the 2009 Symposium on Lake Texoma, which brought more than 200 area stakeholders together to discuss development around Lake Texoma, a smaller stakeholder committee was formed to explore the feasibility of creating a regional brand.
With the new world-class casinos of the Chickasaw and Choctaw Nations, the steady attraction of Lake Texoma, and the growth of the D/FW Metroplex and Oklahoma City, the Texoma region is in the ideal location for living, working, and playing. Attracting visitors, new residents, and even new business to this region through a coordinated marketing effort will generate revenues for all of Texoma’s communities and attractions.
During the Summer of 2010, the Stakeholder Committee enlisted the services of a University of Dallas M.B.A. Capstone class to provide research data and help with the creation of a brand or theme for the Lake Texoma region. This information can be used to help start the development of a marketing plan to attract tourists and generate revenue for our region.
For comparative reasons, research was conducted on several regions with similar features to Lake Texoma that were identified as marketing benchmarks or competitive regions. Analysis focused on the following elements: marketing efforts, website efforts, amenities of the lake, demographics, and lead organization for the Lake and brand.